Valve simply revealed that they’re ending Steam Present Playing cards, at the very least bodily playing cards.
They added this announcement within the Steam Pockets FAQ:
As Steam Present Playing cards run out of inventory at retail places, we won’t be restocking them. We anticipate all retailers to be out of inventory by the tip of 2026.
Valve then defined they may nonetheless honor any reward playing cards customers can have, and also will proceed to supply reward playing cards in digital type.
Valve defined that they got here to this choice after tiring of coping with scammers utilizing their reward playing cards to swindle customers. They took numerous measures to deal with these via the years, however discovered that scammers have merely tailored.
Valve is after all nicely inside their rights to make these enterprise selections. We are going to word that this may restrict the supply of Steam purchases to many customers who don’t have methods to load up Steam Pockets in any other case.
It’s value wanting again at Valve’s prevailing attitudes in the direction of bodily retailers and the boundaries of their success promoting {hardware}. Shoppers can’t actually drive Valve to behave a sure method, however this all feels prefer it comes on the expense of their customers.